Book an intro call

For independent medical spas and aesthetic practices.

You’re paying to get noticed. Is it easy for someone to book?

You invest in ads, referrals and social media to get prospective patients to find your practice. But if someone can’t get an answer, reach the right person or figure out how to book, that interest can disappear before an appointment is made.

Good First Visit tests what happens when prospective patients find, contact and try to book with your practice. We uncover where the process breaks down and show you what to fix.

Book a free 20 minute callSee an example review

Not ready to book a call?

Find out if prospective patients may be getting stuck before they book with your practice.

Answer 7 quick questions about how people find, contact and book with your practice. Get an immediate assessment of potential gaps.

Answer 7 quick questions

About 2 minutes · No email required

We test the situations that are easy to overlook.

Not every prospective patient follows the same path. Someone might find you on Google, send an Instagram message after hours, submit a website inquiry or switch between channels before deciding to book.

We test these different scenarios to see whether your practice responds consistently and makes the next step clear.

  1. 9:40 PM · Website formDo you have anything this week?Who replies tonight?

    After hours

    An inquiry sent after the office closes.

  2. Instagram messageHow much is lip filler?Seen, no reply

    Instagram

    Someone messages you on social media.

  3. Sample Med SpaBook online →Where does this go?

    Google Maps

    Someone taps the booking link on Google.

  4. Do you do consults for first timers?Not ready to book yet

    Just asking

    A question from someone not ready to book.

  5. InstagramWebsitePhone

    Switching channels

    Someone moves between channels before deciding.

The specific channels and scenarios are agreed with you before we start.

Our core service

New Patient Inquiry & Booking Review

We test the different ways prospective patients find, contact and try to book with your practice. This includes your website, Google Business Profile, social media, phone and the less predictable situations that are easy to overlook.

We document where information is unclear, inquiries go unanswered, or the process breaks down between channels. Then we show you what needs to change.

$2,500

  • A defined engagement, not a subscription
  • Done remotely
  • Channels and scenarios agreed with you before work begins
  • Recommendations and design examples. Implementation is separate
Book a free 20 minute call See an example review

What we test

  1. 01

    Discovery

    • Google Search and Google Business Profile
    • Website and landing pages
    • Instagram and Facebook
    • Advertising destinations, where provided
    • Consistency of information across channels

  2. 02

    Inquiries

    • Website forms
    • Phone inquiries
    • Google Business Profile contact options
    • Social media messages
    • After hours inquiries
    • Response and acknowledgment

  3. 03

    Booking

    • Clarity of services and appointment options
    • Choosing the right first appointment
    • Booking instructions and scheduling tools
    • Steps that make booking unnecessarily difficult

  4. 04

    Follow through

    • What happens after an inquiry
    • Response expectations
    • Follow up communication
    • Appointment confirmations
    • First visit instructions

Where prospective patients come from

We review the ways prospective patients can discover and contact your practice. Where available, we also look at your existing inquiry and booking data to understand which channels are generating interest and which are leading to appointments.

What you receive

  • Channel reviewWhere prospective patients can find and contact you.
  • Scenario testingWhat happens across the agreed channels and situations.
  • Documented findingsScreenshots, timestamps and specific examples of problems.
  • Experience mapHow the patient facing process connects, including handoffs where we can see them.
  • Prioritized recommendationsWhat to fix first and why.
  • Design examplesOne or two concrete examples of how important problems could be improved.
  • Findings presentationA walkthrough of the results and recommendations.

Want help making the improvements?

Optional support after the review. The review stands on its own, and you don’t need this to act on the findings. For example:

  • Booking pages and links
  • Inquiry forms and auto replies
  • Social message replies
  • Website information
  • Patient communications

Experience Improvement Sprint

From $5,000

Scoped and proposed separately, after the review.

Discuss improvement support

How it works

  1. 1

    Agree the scope

    The channels and test scenarios we cover.

  2. 2

    Test it as a prospective patient

    Google, your website, social, phone and after hours, as agreed.

  3. 3

    Document what happens

    Screenshots, timestamps and specific examples.

  4. 4

    Show you what to fix

    Priorities, design examples and a walkthrough.

See an example review

Three fictional examples for a made up med spa, written the way we write a real review.

Open the example review

Example 02 · InquiriesHigh

An after hours inquiry gets an acknowledgment, but no next step.

What we can conclude
The automatic reply sets no expectation and offers no next step.
What we can’t conclude
How quickly the practice usually replies, without its own inquiry records.

Fictional example. Not a client finding.

Questions

What types of practices do you work with?

Independent medical spas and aesthetic practices.

What does the $2,500 review include?

We test how prospective patients find, contact and try to book with your practice across the channels we agree, document what happens with screenshots and timestamps, and give you prioritized recommendations, one or two design examples and a findings presentation.

Do you test every channel?

We agree the channels and test scenarios with you before we start, based on how people find and contact your practice.

Do you contact our practice pretending to be a patient?

Only through test scenarios you have agreed to and authorized before work begins.

Do you need access to patient records?

No. Testing doesn’t need patient records or identifiable patient information. If you share aggregate inquiry, booking or advertising reports, we use them to understand which channels lead to appointments.

What can’t a review tell us?

Testing shows what someone encounters. It can’t tell you how many patients you lose or how much revenue is involved. Those questions need your own data, and each finding says where that applies.

Do you make the changes?

The review includes recommendations and design examples, not implementation. If you’d like help afterwards, we can scope an Experience Improvement Sprint separately.

Will you guarantee more bookings or revenue?

No. We show you where the process breaks down and what we would change. We don’t promise a financial result.

Is it easy for someone to book with your practice?

We’ll test it and show you.

Book a free 20 minute callEmail us